Wednesday, May 5, 2010
Déjà Vu
Friday, December 11, 2009
I'm Coming Back
Thursday, April 23, 2009
eMarketing Summit & InnoTech Conference: Day 2
- The morning started with reps from Microsoft demonstrating Windows 7. I've seen the new UI changes, but it was cool to see the IT/enterprise changes.
- The first summit talk was canceled, so in the second session was Jake Kuramoto of Oracle, Kelly Feller (@kellyrfeller) of Intel, and Dan Divens of Tripwire, Inc. They led a round table discussion of companies fostering online communities and how ti make them successful.
- After lunch, it was the keynote speach by Rahaf Harfoush (@rahafharfoush). She was on Barack Obama's new media team, running social media campaign to help him win the election. She discussed those strategies and the insights gained from the campaigns. I might make a whole post from this.
- The next session featured Brian Massey (@bmassey) trying to answer the question "how is your social media conversion rate?" It was a first-run for this presenetation and he did a great job outlining how to measure these campaigns.
- Next was another round table on the topic of social media marketing (I am starting to sense a trend here, no?) This was led by Carri Bugbee (@CarriBugbee), Kent Lewis, and John Cooney. They gave tips on Twitter, LinkedIn, and Facebook marketing campaigns.
- The last session of the conference was the Hot Seat Panel, where Hallie Janssen of Anvil Media, Kent Schnepp of EngineWorks, Lisa Williams of Media Forte Marketing, and Scott Hendison of SearchCommander dissected two different websites. They took a look at the current site in front of the audience and gave tips on how to improve them (optimization, keywords, site content, usability)
Wednesday, April 22, 2009
InnoTech Conference & eMarketing Summit: Day 1
Parallel to the conference is the 5th annual eMarketing summit led by Kent Lewis, president of Anvil Media, Inc. (@kentlewis). This two-day event is where internet marketing professionals can learn the latest marketing strategies from industry leaders. It's two days of techy, savy, social-media mayhem!
Day one was filled with insightful and informative information on internet marketing strategies. Topics ranged from customer engagement to corporate blogging. Here's a rundown of who's who in the tech world and what they had to say:
- The first session featured Mike Caplan and James Rice (@jamesrice) discussed how to engage customers in a fragmented world. It's all about people having micro-identities and trying to reach them wisely, in long-term relationships. They own your brand.
- Next was Eric Peterson (@erictpeterson). He made the relationship between engaging customers and how to effectively measure success from that.
- The third session featured Rich Rosen, the founder of ROSEN, a global consultancy firm specializing in in transforming marketing and advertising campaigns into cost-effective business models. His session talked about the combination of brand and direct marketing, and how that can lead into successful online presence.
- Next was David Mihm, COO of GetListed.org, who discussed the latest in local search marketing strategies. Key take-away here: GET LISTED!!! Google Local Business Center, Yahoo Local, or even on the Universal Business Listing. These are essential steps to take and drive customers to your business, even if you don't have a website.
- The fifth session featured an all-star blogger panel including Rick Turoczy (@turoczy), Marshall Kirkpatrick of ReadWriteWeb (@marshallk), and Josh Bancroft on Intel (@jabancroft). The three held an open discussion about the pros and cons of corporate blogs.
- To end the day was tips on implementing a successful online strategy. It was led by Dylan Boyd (@dtboyd) of eROI, Brian Massey (@bmassey) of Conversion Sciences. This was catch-all session that summed up a lot of great tips.
Saturday, April 11, 2009
Sprint Gives a Shout-out to Twitter
Here's the commercial:
It's great that Sprint is giving recognition to Twitter. Although it's already been in mainstream for a while. News anchors use it and both John Stewart and Stephen Colbert have joked about it.
Now all the statistics in the commercial are fictional, but I like the commercial because it's still somewhat true. The amount of information going out in the world is staggering and the shear volume of communication we send out through whatever method is amazing. These are some good commercials.
Monday, April 6, 2009
Viral Marketing: A Good Lesson
The other team went in a different direction, aimed for sexual innuendo, and never really got the idea of a viral video nor used the product properly. Essentially they made a joke around parents using "laundry" as a codeword for sex to say around the children. After first denying the husband, played by Clint Black, she comes back later that night revealing a skimpy little lingerie piece. Clint gives us the punchline with "Oh no thanks honey. It was a small load. I took care of it myself." Think about it...Yeah.
Suffice to say, the All executives didn't like either video. They thought the Jesse James video was clever, but not right for their demographic. In the end, neither team won the challenge and two people were sent home. However, I can't put all the blame on the celebrities for making bad videos.
Nobody is going to know All's target market better then All Detergent. But I think the All executives were looking at the wrong medium in order reach that demographic (Young women who happen to have children...not "Moms"). First when you think of viral videos, you think of "Chocolate Rain" or the Numa Numa guy. I don't think moms are going to be flocking online to see Tom Cruise "kill" Oprah.
Sunday, April 5, 2009
The Full Montey
His name actually fits him quite well because my grandfather's name is LaMonte, but most people call him Montey. He has been a very entertaining cat so far, and as always it has been an adjustment caring for him. He will wake up at 4am meowing. And today, he was acting all tweaked out and running around the apartment. I suspect it's the catnip.
Here he is trying on our shoes, still a little druged up after the neuter surgery.
Monday, March 30, 2009
A Look Back
Sunday, March 22, 2009
Soccer and the Stimulus
The Soccer
The first part of this stimulus is already in effect. MLS has seen significant success during its span and thus expanding teams rapidly. But they have been cautious, avoiding the mismanaged expansion that ultimately plagued the former National American Soccer League in the 1970s. There have actually been many smart moves that have kept them in business, and those smart moves led to Vancouver, British Columbia being awarded the 17th team in the league, the Seattle Sounders winning their inaugural match 3-0, and Portland, Oregon being awarded the 18th team in the league.
During the days of both the NASL and the United Soccer League, these three cities featured a storied rivalry. In 2004, fans of the three teams established a derby called the Cascadia Cup which rewarded to the club that finished with the best record in the season series between the three teams. As a young member of the Timbers Army, one of my favorite songs goes a little like this. Starting in 2011, that rivalry will once again be renewed. The Cascadia Cup will be up for grabs, and it should make for some exciting matches.
Everyone knows about the economy and the stimulus package, and how its hopefully going to help turn this country around. One of the ideas on how to use that stimulus money is to re-ignite the idea of building high speed rail lines in various parts of US.
The Pacific Northwest is one of the proposed regions. And there is support out there to build a high speed rail line that would connect Eugene, OR to Vancouver, BC. One would be able to travel from Eugene to Seattle in 2-1/2 hours, then Seattle to Vancouver in the same time.
But also think about how this could impact the Northwest Derby. Fans would be able to travel in a more efficient way - cheaper than flights and faster than driving. And the effects could be huge: stadiums would have the ability to sell more tickets to visiting fans (games could also sell out easier), hotel reservations would increase, and restaurants could be packed. All three cities could see a huge boost to their tourism revenues because of the high speed rail.
Obviously it would take a while to get there. But if the matters were set in motion within the next year or two and construction started by 2011, so much good could come of this.
Friday, March 20, 2009
The Portland Timbers are joining the MLS!
Now, I know that I certainly can't be as excited as some other fans, especially those in the Timbers Army. There are some many Portlanders that have been cheering for the boys in green ever since the old NASL days. I wasn't even alive then. I can't even take pride in the team once it reformed in 2001 in the USL.
I know, I really sound like a fan. But please, stay with me. I only recently started liking soccer. I used to be one of those naive sports fans that never gave soccer a single chance - saying that the game is boring; that the players are girls and flop all the time. My brother gave me the hardest time because of it, mostly since he has played soccer his entire life.
For some reason, I finally came around. I guess because I was studying German in college, and wanted to root for the German national team in the 2006 World Cup, which was partly hosted by them. I was hooked ever since.
In 2007, I started following the Portland Timbers. It was exciting, that when I finally came around on the beautiful sport, there was a team in my favorite city in the world. It was only unfortunate that they weren't even in the top league in the US. My first live professional soccer match was the Timbers second round playoff game. I won my ticket from a radio contest.
I have to make something clear though. After the Timbers, there are two other teams I root for. The first is Chelsea. I know they are hated. But after all that time hating soccer, when I finally decided to start watching it, the very first game I ever saw on TV was a Chelsea match. I just stuck to the team. I didn't have anyone in my ear telling me no, and no bias against them.
The third team I root for is 1. FC Cologne. In fall of 2007 I studied abroad in Germany, and lived in Cologne for three months. I got to witness first hand a soccer match in Europe. The stadium, the noise, the scarves. It was one of the best sporting events I had been to live.
| From Livin' in Germany |
| From Livin' in Germany |
But now that the Timbers will be in the MLS, everything is going change. I am going to try has hard as I can to get season tickets, even if I live in Eugene. I will follow this team no matter what. And I will root against Seattle too. I hope to make it up there when Chelsea comes to play. I'll where my Blues jersey proud. And root against the Timbers' most hated enemies.
Rose City 'Til I Die.
Wednesday, March 4, 2009
Social Media Comments
"The problem: the conversation is distributed. Mashable posts are shared on scores of social media sites, and yet all those conversations are scattered around the web, with no way to pull them all together in one place. Social media comments aim to fix that."This sounds like a great way to bring together thoughts and share ideas around the entire social media world. This could be a really good thing for social media and commenting. I look forward to seeing the results!
Tuesday, March 3, 2009
Weekend Update
So the past four days have been really good. It all started with the home opener for the Ducks baseball team, the first in 28 years! It was an awesome game as it came down to a ninth inning walk-off single by Andrew Schmidt to win the game 1-0. Then they won again on Saturday 7-1. Who did they defeat? Only the defending national champions Fresno State. PK Park is not complete yet, but the field looks really good. It will be beautifual next season once the full stadium is finished.
Tuesday, February 24, 2009
Obama in Music
So I originally intended to post this on Inauguration Day, but I got as caught up in that amazing event. 35 days later a lot of the cultural frenzy around Obama has died down. But not that tonight is his first address to Congress, I thought it would be a good time to get this out.
When Obama first came onto the scene as a political force to be reckoned with, a lot of artists took notice (and I guess a lot of "entrepreneurs" as well). We all know so well that famous poster. But I am such a music fan, I wanted to know where Obama was mentioned in such. So I went to AZLyrics and searched for "Obama". And there was certainly a trend. Most of the songs came from the hip-hop genre, my favorite. The references within the song also ranged. Some were not even relevant at all, and I ended up rating them with either a low, medium, or high relevance. (From the mention of the word Obama and how it relates to either the line, verse, or entire song). Here is the full list, and I have provided the lines for the highest relevance:
High
- Nas – "Black President"; It is my distinct honor, and privilege to introduce the next President of the United States - Barack Obama. (This entire song is pretty much about Obama).
- Young Jeezy – “My President”; Tell him I'm doin fine, Obama for mankind
We ready for damn change so y'all let the man shine. - Neil Young – “Looking for a Leader”; Someone walks among us And I hope he hears the call, And maybe it's a woman, Or a black man after all, Yeah maybe it's Obama.
- Common – “Changes”; What is change? change is Martin Luther King jr, Ghandi,
Shakespeare, Tupac Shakur, Barack Obama.
Medium
Chamillionare – “My Dream”
Chamillionare – “The Evening News”
The Game – “Letter to the King”
Common – “The People”
Talib Kwali – “Say Something”
Jay-Z – “Jockin’ Jay-Z”
Lil Wayne – “Black Republicans”
Bow Wow – “Roc the Mic”
Chamillionare – “Put on for Houston”
Low
Three 6 Mafia – “Lolli Lolli”
Chammillionare – “Fire”
Karina – “Baby Baby”
Flobots – “The Rhythm Method”
Ghostface Killah – “Toney Sigel a.k.a. The Barrel Brothers"
There were two more songs that I didn't include. Every knows about will.i.am's two songs: "Yes We Can" and "It's A New Day". These songs were played so much during the media coverage surrounding Obama. Will.i.am was even on CNN multiple times during Inauguration Day. I was looking for other songs that didn't get as much coverage as these two.
But as I was listening to these, another song crossed my mind and I had to mention it here. My second favorite song of all time is by Tupac Shakur also called "Changes". Whenever I heard Obama mention "change" in his speeches during the campaign, I thought of this song. Now I am not going to put all the lyrics on this page because I've already made this a long post, but the most meaningful are these two:
"And although it seems heaven sentI wonder how Tupac would feel about the wonderful accomplishment Obama made and the place in history it holds now?
We ain't ready, to see a black President, uhh"
Monday, February 23, 2009
So Many Blogs, So _____ Time
Thursday, February 12, 2009
First LinkedIn Answer
Saturday, January 31, 2009
No Free Chalupas, So I Made Enchiladas Instead

- 1 large chicken breast, shredded
- 1 onion, chopped
- 1 green bell pepper, chopped
- 3 cloves garlic, chopped
- 1 can condensed cream of mushroom soup
- oregano
- chili powder
- salt/pepper to taste
- 3-4 whole wheat tortillas
- shredded cheese (I used a bagged Mexican blend)
Wednesday, January 28, 2009
Going to Portland!
Friday, January 16, 2009
Get Your Best Buy at Circuit City
Thursday, January 8, 2009
Snow Dog
Wednesday, January 7, 2009
My Own Apps I Can't Live Without
- Microsoft Outlook: Probably the #1 office productivity software out there, I first used it in high school. It found me once again in my first job after graduating college. There may be better options out there for RSS readers, but I still find myself using it everyday - email, calendar, and RSS.
- Xobni: What Outlook lacks in several capabilities, Xobni easily makes up for it. The Xobni plug-in for Outlook installs a toolbar that add social network-like capabilities. There is so much this app does, best of which includes threaded conversations (much like Gmail); integration with other Web apps like Facebook, LinkedIn, and more; incredibly fast email search. Xobni is the reason I keep using Outlook everyday.
- Digsby: This app allows you to combine instant messaging, email notifications, and social networking in one convenient location. This easily saves a lot of time. I use Facebook Chat, AIM, Google Talk, Twitter, MySpace, and LinkedIn all together. And there are even more web applications it supports.
- Facebook: I don't think I need to explain this one that much. Along with MySpace, easily the two biggest ways to keep up with friends everywhere.
- Gmail: This is my personal email source. Although, I mostly read it through Outlook, Gmail is still the best email service out there, by far.
- Hulu: Hulu is an amazing online-video service that has relationships primarily with NBC, Fox, but many other network as well to watch free TV shows online. I don't have a DVR, so this is my way to watch episodes of my favorite shows in case I miss them. They have shows in HD and movies as well. Hulu has been my television savior.
- Pandora: Pandora is the awesome internet music service that taps into the Music Genome Project. Customize your stations my genre or artist, and it will give you tracks from bands you might not have heard of before. And now, with a Vista Sidebar widget, I don't even have to leave my desktop to listen to great music.
